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via Haciendo Punto En Otro Blog by Carmelo on 8/13/09
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, a 2008 MacArthur's "Genius Award" fellow; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, the Omnivore's Dilemma; and supermarket owner, David Ball, who is creating a new market model for our family farmers. FRESH's focus on these inspiring individuals and their initiatives around the US provides the audience with actionable solutions. FRESH is a call to action.